Effective Date: 11 April 2026 · Last Updated: 14 April 2026
This Cookie Policy explains how Strategize and Insight Practice Limited (trading as Alfrada and Strategize Labs) uses cookies and similar technologies on the Alfrada application (app.alfrada.ai) and our marketing websites (alfrada.com, alfrada.ai, strategize.inc, strategizelabs.com).
Cookies are small text files stored on your device by your web browser when you visit a website. They serve various functions, including authenticating users, remembering preferences, and enabling website functionality.
We use two categories of cookies:
We do not use cookies for behavioural advertising, retargeting, profiling, or selling data to third parties. The sole purpose of analytics cookies is marketing channel attribution and cost control.
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
session / auth_token | Authenticates your login session and maintains your signed-in state across page loads. | Strictly necessary | Session / 30 days |
csrf_token | Protects against cross-site request forgery attacks on form submissions and API requests. | Strictly necessary | Session |
The following cookies and technologies are loaded on our marketing website only after you click "Accept analytics" in the cookie consent banner. If you reject analytics, none of these are set and no data is collected.
| Provider | Cookie / Technology | Purpose | Duration |
|---|---|---|---|
| Google Tag Manager / Google Analytics 4 | _ga, _ga_* | Distinguishes unique visitors and tracks page views so we can measure which marketing channels (e.g. search, social, email) drive traffic. We use this data exclusively for channel performance analysis and cost control. | Up to 2 years |
| Microsoft Clarity | _clck, _clsk | Generates aggregated heatmaps, scroll-depth maps, and anonymous session recordings to identify usability issues on the marketing site. No data is linked to your Alfrada account. | Up to 1 year |
| LinkedIn Insight Tag | li_sugr, bcookie, lidc | Measures the effectiveness of our LinkedIn advertising campaigns by recording whether a visitor who saw a LinkedIn ad subsequently visited our website. We use this solely for campaign cost-per-acquisition reporting. | Up to 2 years |
| Key | Purpose | Type |
|---|---|---|
alfrada_consent | Remembers your cookie consent choice (accepted or rejected) so we do not ask you again. | Strictly necessary |
alfrada_visitor_id | A randomly generated anonymous identifier used to attribute a marketing channel to a signup. Not linked to any personal data unless you subsequently create an account. | Analytics (set regardless, but only read if consent granted) |
alfrada_utm (sessionStorage) | Temporarily stores the UTM campaign parameters from the URL that brought you to the site, so we can attribute the visit to a marketing channel. | Analytics |
We do not set or permit third-party analytics or tracking cookies on the Alfrada application (app.alfrada.ai). Analytics cookies described in Section 3.2 apply only to the marketing website.
Our payment processor (Stripe) may set its own strictly necessary cookies during the checkout flow on Stripe-hosted pages; these are governed by Stripe's Cookie Policy.
Each analytics provider processes data under their own privacy policy:
When you first visit our marketing website, a cookie consent banner asks whether you accept analytics cookies. You can:
To change your choice later: clear the alfrada_consent entry from your browser's Local Storage (via your browser's Developer Tools under Application → Local Storage), then reload the page. The consent banner will reappear.
Strictly necessary cookies (Section 3.1) do not require consent under the Privacy and Electronic Communications Regulations 2003 (PECR) because the Service cannot function without them.
You can also manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling strictly necessary cookies may prevent you from using the Service.
For information on managing cookies in common browsers:
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated effective date.
This Cookie Policy and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it shall be governed by and construed in accordance with the laws of England and Wales. The courts of England shall have exclusive jurisdiction to settle any such dispute or claim.
If you have questions about our use of cookies, please contact us at privacy@strategize.inc.
© 2026 Strategize and Insight Practice Limited. All rights reserved.