Effective Date: 11 April 2026 · Last Updated: 14 April 2026
These Terms of Service ("Terms") constitute a legally binding agreement between you ("User", "you", or "your") and Strategize and Insight Practice Limited, a company incorporated in England and Wales (Company No. 14032259), trading as Alfrada ("Company", "we", "us", or "our").
By accessing or using the Alfrada platform at app.alfrada.ai (the "Service"), you confirm that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and our Cookie Policy. If you do not agree, you must not use the Service.
Alfrada is an AI-powered personal assistant platform that provides conversational AI, document processing, web research, code execution, content creation, and third-party application integrations. The Service uses a combination of locally hosted open-source AI models and third-party AI model providers to generate responses.
You must be at least 18 years of age to use the Service. By using the Service, you represent and warrant that you are 18 or older and have the legal capacity to enter into these Terms. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.
You retain all ownership rights in the content you submit to the Service ("User Content"), including text, documents, images, audio, and other files. By submitting User Content, you grant us a limited, non-exclusive licence to process, store, and transmit it solely for the purpose of providing and improving the Service to you.
Responses, documents, code, images, and other content generated by the Service ("Output") are provided to you for your use. To the extent permitted by applicable law, we assign to you any rights we may hold in Output generated specifically for you. You acknowledge that:
You shall not use the Service to:
The Service integrates with third-party AI model providers (including OpenAI, Anthropic, Google, and others) and functional service providers (including web search, browser automation, and content generation services). When you use features that rely on these providers:
The Service may be offered under free and paid subscription plans. Features, usage limits, model access, and token endowments may vary between plans.
We reserve the right to modify subscription pricing, token endowments (i.e. the number of tokens included in each plan), token multiplier rates, plan features, and plan availability at any time. We will provide you with at least 30 days' written notice (via email or a prominent notice on the Service) before any such change takes effect. If you do not agree with the change, you may cancel your subscription before the new terms apply. Your continued use of the Service after the effective date of any pricing or plan change constitutes your acceptance of the updated terms.
If you subscribe to a paid plan, you authorise us (via our payment processor, Stripe) to charge the applicable fees to your chosen payment method on a recurring basis. All fees are stated inclusive of VAT where applicable.
You may cancel your subscription at any time through the Service. Cancellation takes effect at the end of the current billing period. We do not provide prorated refunds for partial billing periods unless required by applicable law.
We endeavour to maintain the Service's availability but do not guarantee uninterrupted or error-free operation. The Service is provided on an "as is" and "as available" basis. We may perform scheduled maintenance, during which the Service may be temporarily unavailable.
To the maximum extent permitted by applicable law:
You agree to indemnify, defend, and hold harmless the Company and its officers, directors, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to: (a) your use of the Service; (b) your User Content; (c) your breach of these Terms; or (d) your violation of any applicable law or third-party right.
We reserve the right to modify these Terms at any time. Material changes will be communicated to you via email or a prominent notice on the Service at least 30 days before taking effect. Your continued use of the Service after the effective date of any modification constitutes your acceptance of the updated Terms.
These Terms and any non-contractual obligations arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales.
Each party irrevocably agrees that the courts of England shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Terms, their subject matter, or their formation.
By accessing or using the Service, you submit to the exclusive jurisdiction of the courts of England and waive any objection to proceedings in such courts on the grounds of venue or on the grounds that proceedings have been brought in an inconvenient forum.
If you are a consumer habitually resident in the United Kingdom, nothing in this clause deprives you of the protection afforded by mandatory provisions of the law of your country of habitual residence.
The Alfrada application uses strictly necessary cookies for authentication and security. Our marketing websites additionally use analytics cookies — with your prior consent — for the sole purpose of understanding which marketing channels drive visitors to our site and controlling customer-acquisition costs. We do not use cookies for behavioural advertising, retargeting, or profiling. Full details, including the specific technologies used and how to withdraw consent, are set out in our Cookie Policy.
For questions about these Terms, please contact us:
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