Terms of Service

Effective Date: 11 April 2026 · Last Updated: 15 August 2026

1. Introduction and Acceptance

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User", "you", or "your") and Strategize and Insight Practice Limited, a company incorporated in England and Wales (Company No. 14032259), trading as Alfrada and Strategize Labs ("Company", "we", "us", or "our").

By accessing or using the Alfrada platform at app.alfrada.ai, the Alfrada desktop application, or any deployment of Alfrada OS™ that we host or license to you (together, the "Service"), you confirm that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and our Cookie Policy. If you do not agree, you must not use the Service.

2. Description of the Service

Alfrada (also referred to as Alfrada OS™) is an AI agent platform that provides conversational AI, document processing, web research, code execution, content creation, autonomous and scheduled agent runs, and third-party application integrations. It is available (a) as a hosted service at app.alfrada.ai; (b) as a desktop application that can run AI models on your own hardware; and (c) as a managed or self-hosted deployment for organisations. The Service uses a combination of AI models hosted on our own infrastructure, models running on your hardware, and third-party AI model providers to generate responses.

3. Eligibility

You must be at least 18 years of age to use the Service. By using the Service, you represent and warrant that you are 18 or older and have the legal capacity to enter into these Terms. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

4. Account Registration and Security

You must provide accurate and complete information when creating an account.
You are responsible for maintaining the confidentiality of your account credentials.
You must notify us immediately at support@strategize.inc if you suspect unauthorised use of your account.
We reserve the right to suspend or terminate accounts that we reasonably believe have been compromised or are being used in violation of these Terms.

5. User Content and Intellectual Property

5.1 Your Content

You retain all ownership rights in the content you submit to the Service ("User Content"), including text, documents, images, audio, and other files. By submitting User Content, you grant us a limited, non-exclusive licence to process, store, and transmit it solely for the purpose of providing and improving the Service to you.

5.2 AI-Generated Output

Responses, documents, code, images, and other content generated by the Service ("Output") are provided to you for your use. To the extent permitted by applicable law, we assign to you any rights we may hold in Output generated specifically for you. You acknowledge that:

Output is generated by artificial intelligence and may contain errors, inaccuracies, or unsuitable content.
Similar or identical Output may be generated for other users independently.
You are solely responsible for reviewing, verifying, and determining the suitability of any Output before relying on it.

5.3 Prohibited Uses

You shall not use the Service to:

Generate content that is unlawful, harmful, threatening, abusive, defamatory, obscene, or otherwise objectionable.
Infringe upon the intellectual property rights of any third party.
Attempt to extract, reverse-engineer, or derive the architecture, weights, or training data of any AI model used by the Service.
Scrape, crawl, or bulk-extract data from the Service, or drive it by automated means other than the automation features we provide (for example scheduled tasks, playbooks, and the WhatsApp and Slack assistants).
Circumvent any security or access-control measures of the Service.
Submit content containing malware, viruses, or other harmful code.
Impersonate another person or entity.

5.4 No Resale or Use as a Back-End

The Service is licensed for use by you (or, for organisation accounts, by the members your organisation authorises) to do your own work. You shall not, without a separate written agreement with us:

Use the Service, or any model, agent, or tool made available through it, as a back-end, API, or inference endpoint for a product or service you provide to third parties, or to power another application or assistant;
Resell, sublicense, rent, white-label, or otherwise make the Service or your compute budget available to anyone other than yourself or your authorised members;
Share one account or one plan among people who are not members of the same organisation account, or otherwise pool or arbitrage plan allowances or token endowments; or
Circumvent plan limits, rate limits, or metering, or use the Service in a way designed to obtain compute at other than the published rate card.

Organisations that wish to embed Alfrada in their own products, or offer it to their customers, should contact us at support@strategize.inc for an OEM or reseller agreement.

5.5 Restricted Uses — Weapons, Military, Export Control, and Provider Policies

Our infrastructure and AI model providers impose acceptable-use conditions that we are required to pass on to you. Regardless of any other provision of these Terms, you shall not use the Service:

To design, develop, produce, test, or deploy nuclear, chemical, biological, or radiological weapons, missiles or other unmanned weapon-delivery systems, or for any nuclear fuel-cycle or nuclear-facility activity;
For military end-uses, including weapons development, targeting, or the command and control of weapons systems, or on behalf of any armed forces, defence ministry, or defence contractor acting in that capacity;
In breach of United Kingdom, European Union, Swiss, or United States export-control or sanctions laws, from or for the benefit of any sanctioned territory, or by or for any person on a sanctions or denied-parties list; or
In any manner that breaches the acceptable-use or usage policies of the AI model providers and infrastructure providers listed in Section 5 of our Privacy Policy, as updated by them from time to time.

If you believe your intended use may fall within any of the above, contact us before using the Service; some uses can be accommodated only under a written agreement and on infrastructure that permits them.

6. Third-Party AI Models and Services

The Service integrates with third-party AI model providers (including OpenAI, Anthropic, Google, and others) and functional service providers (including web search, browser automation, and content generation services). When you use features that rely on these providers:

Your prompts and relevant data may be transmitted to those providers' servers, which may be located outside the United Kingdom and the European Economic Area.
Such transfers are subject to appropriate safeguards as described in our Privacy Policy.
We contractually require our AI model providers not to use your data for model training (see our Privacy Policy, Section 5).
We do not control and are not liable for the processing practices of third-party providers beyond the terms of our agreements with them.

7. Subscription Plans and Payment

7.1 Free and Paid Plans

The Service may be offered under free and paid subscription plans. Features, usage limits, model access, and token endowments may vary between plans.

7.2 Changes to Pricing, Token Endowments, and Plan Features

We reserve the right to modify subscription pricing, token endowments (i.e. the number of tokens included in each plan), token multiplier rates, the rate card, plan features, and plan availability at any time.

Changes in your favour — such as a price reduction, a larger token endowment, a lower multiplier for a model, a new model or tool, or a new feature — may take effect immediately and without prior notice. We will reflect them on the pricing page and, where relevant, in the Service.
Changes that are less favourable to you — such as a price increase, a smaller token endowment, a higher multiplier for a model you are using, or the removal of a plan feature — will be announced with at least 30 days' written notice (via email or a prominent notice on the Service) before they take effect. If you do not agree with such a change, you may cancel your subscription before the new terms apply. Your continued use of the Service after the effective date constitutes your acceptance of the updated terms.
Adding, removing, or re-routing individual AI models on the rate card in response to a provider changing its own availability, pricing, or terms is not a change to your plan and may happen without notice; where a model you rely on is withdrawn we will make a comparable route available where we reasonably can.

7.3 Billing

If you subscribe to a paid plan, you authorise us (via our payment processor, Stripe) to charge the applicable fees to your chosen payment method on a recurring basis. All fees are stated inclusive of VAT where applicable.

7.4 Cancellation and Refunds

You may cancel your subscription at any time through the Service. Cancellation takes effect at the end of the current billing period. We do not provide prorated refunds for partial billing periods unless required by applicable law.

7.5 Compute Blocks for Organisations

Organisations may purchase Alfrada compute as a prepaid compute block — a fixed quantity of tokens bought once on invoice, from which usage by the organisation's members is drawn down at the published rate card. Unless the order form or invoice states otherwise: (a) blocks are payable in advance and in the currency shown on the invoice; (b) a block is valid for 12 months from the invoice date, after which any unused balance expires; (c) unused balances are not refundable, except where required by law or where we terminate the Service other than for your breach; (d) blocks may be topped up at any time; (e) we will notify your organisation's billing contact at least 30 days before a block's unused balance is due to expire; and (f) an organisation is responsible for the use of the block by every person it authorises. Where a written order form or master agreement exists between us and your organisation, that document prevails over this Section to the extent of any conflict.

7.6 Professional Services and Job Valuation

Where we agree to provide engineering, deployment, or other professional services, our engineers' time is drawn from your compute block at the rate agreed in writing. The Service may also display an indicative valuation of completed work (the "Judge" figure). That figure is an estimate for your information only; it is not an invoice, does not affect the fees you pay, and creates no obligation on either party.

7.7 Your Own Keys, Hardware, and Local Models

If you add your own AI provider API keys to the Vault, or run models on your own hardware through the desktop application or a self-hosted deployment, we do not charge for that compute; the relevant usage falls under your agreement with that provider, or under your own hardware costs, and we have no responsibility for it. Metered usage of models and tools we provide continues to be charged at the rate card.

7.8 Data Preservation on Free Plans

We will not delete your conversations, memories, or files solely because you are on a free plan or have exceeded a usage limit. Your data is deleted only when you delete it, when you delete your account, or as set out in Section 12.

7A. Desktop Application, Self-Hosted Deployments, and Local Actions

Licence. Where we provide the Alfrada desktop application or a self-hosted deployment, we grant you a limited, non-exclusive, non-transferable, revocable licence to install and use it for your own (or your organisation's) internal purposes in accordance with these Terms. You may not modify, redistribute, or sublicense it except as expressly permitted in writing.
Local actions. Some tools (for example Local Files and Local Shell) act on the machine where the desktop application runs. Higher-risk actions pause for your approval by default; you may loosen those approvals in the Safety Center. You are responsible for any action you approve or pre-approve, and for maintaining backups of your own systems.
Cloud sync. The desktop application can optionally synchronise sessions, memories, settings, and playbooks with your hosted workspace. Sync is off in airgapped mode and can be disabled at any time.
Your infrastructure. If you connect servers, databases, or other infrastructure to the Service, you are responsible for the credentials you supply and for confirming that you are authorised to let the Service act on those systems.

7B. Messaging Platforms and Third-Party Accounts

Some features act through your own accounts on third-party platforms (for example WhatsApp via a linked device, Slack, Gmail, or LinkedIn). Your use of those features must comply with the platform's own terms of service, and you are responsible for any consequences of that platform enforcing its rules against your account.
Where messages or data from other people (for example your WhatsApp contacts or email correspondents) pass through the Service, you are the data controller of that information and are responsible for having a lawful basis to process it. We process it only on your instructions as set out in our Privacy Policy.

7C. Scheduled and Unattended Runs

You may schedule tasks to run when you are not present. Because there is nobody to approve individual actions during such a run, scheduled tasks execute with the actions you configured pre-approved. You should schedule only work you are content to have run without supervision, and you remain responsible for the results. Sub-agents that need an approval they cannot obtain are blocked rather than auto-approved.

8. Availability and Support

We endeavour to maintain the Service's availability but do not guarantee uninterrupted or error-free operation. The Service is provided on an "as is" and "as available" basis. We may perform scheduled maintenance, during which the Service may be temporarily unavailable.

9. Limitation of Liability

To the maximum extent permitted by applicable law:

The Company shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, business opportunity, or goodwill, howsoever arising.
The Company's total aggregate liability to you for all claims arising out of or in connection with these Terms or the Service shall not exceed the greater of: (a) the total fees paid by you to the Company in the twelve (12) months preceding the claim; or (b) fifty pounds sterling (£50).
Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under English law.

10. Disclaimers

No professional advice. Output generated by the Service does not constitute legal, financial, medical, or any other form of professional advice. You should consult a qualified professional before acting on any AI-generated content.
Accuracy. AI-generated content may be inaccurate, incomplete, or out of date. We do not warrant the accuracy, reliability, or completeness of any Output.
Third-party content. The Service may retrieve, summarise, or reference content from third-party websites and services. We do not endorse and are not responsible for such content.

11. Indemnification

You agree to indemnify the Company and its officers, directors, employees, and agents against claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) brought by a third party to the extent they arise from: (a) your breach of these Terms; (b) your User Content, where you did not have the right to submit it or it infringes a third party's rights; (c) your use of the Service in violation of applicable law; or (d) actions you instruct or pre-approve the Service to take on third-party systems or accounts. This indemnity does not apply to the extent a claim results from our own breach of these Terms or our negligence. If you are a consumer, nothing in this Section requires you to compensate us for more than the loss actually caused by your breach.

12. Suspension and Termination

We may suspend or terminate your access to the Service at any time if we reasonably believe you have violated these Terms, without prejudice to any other remedies available to us.
We may rate-limit, throttle, or suspend usage whose pattern is consistent with resale, back-end use, account pooling, or other automated use prohibited by Sections 5.3 and 5.4, and may charge for any such usage at the published rate card. Where we do so we will tell you why and give you an opportunity to explain, unless the circumstances make that impracticable.
You may terminate your account at any time by contacting us at support@strategize.inc.
Upon termination, your right to use the Service ceases immediately. We will delete your account data in accordance with the retention periods set out in our Privacy Policy. Where we terminate other than for your breach, we will give you reasonable notice and an opportunity to export your data first.

13. Modifications to the Terms

We reserve the right to modify these Terms at any time. Material changes will be communicated to you via email or a prominent notice on the Service at least 30 days before taking effect. Your continued use of the Service after the effective date of any modification constitutes your acceptance of the updated Terms.

13A. Complaints and Disputes

If you have a complaint about the Service or these Terms, please contact us first at support@strategize.inc. We will acknowledge your complaint within 5 working days and aim to resolve it within 30 days. Nothing in this Section prevents you from bringing proceedings under Section 14, and if you are a consumer nothing in it limits your right to use any alternative dispute resolution scheme available to you.

14. Governing Law and Jurisdiction

These Terms and any non-contractual obligations arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales.

Each party irrevocably agrees that the courts of England shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Terms, their subject matter, or their formation.

By accessing or using the Service, you submit to the exclusive jurisdiction of the courts of England and waive any objection to proceedings in such courts on the grounds of venue or on the grounds that proceedings have been brought in an inconvenient forum.

If you are a consumer habitually resident in the United Kingdom, nothing in this clause deprives you of the protection afforded by mandatory provisions of the law of your country of habitual residence.

15. Cookies and Analytics

The Alfrada application uses strictly necessary cookies for authentication and security. Our marketing websites additionally use analytics cookies — with your prior consent — for the sole purpose of understanding which marketing channels drive visitors to our site, measuring whether an advertisement we paid for led to a signup or enquiry, and controlling customer-acquisition costs. We do not use cookies for behavioural advertising, retargeting, or profiling. Full details, including the specific technologies used and how to withdraw consent, are set out in our Cookie Policy.

16. General Provisions

Entire Agreement. These Terms, together with the Privacy Policy, Cookie Policy, any applicable subscription terms, and any order form or master agreement signed by your organisation, constitute the entire agreement between you and the Company in relation to the Service.
Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
Waiver. Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision.
Assignment. You may not assign your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to a successor or affiliate, provided this does not reduce the guarantees you have under these Terms; we will notify you of any such assignment.
Force Majeure. We shall not be liable for any failure or delay in performing our obligations where such failure or delay arises from circumstances beyond our reasonable control.

17. Contact

For questions about these Terms, please contact us:

Email: support@strategize.inc
Post: Strategize and Insight Practice Limited, Unit 1 Camboro Business Park, Oakington Road, Girton, Cambridge, England, CB3 0QH